Terms and Conditions
howtosocial.media · Last updated: July 20261. Important Notice About the Words "Therapist", "Therapy" and "Treatment"
Our products and services are marketed under the name "Social Media Терапевт" ("Social Media Therapist"), and the words "therapist", "therapy", "treatment", терапевт, терапия, тритмент and derivatives thereof may appear on the Website, in the product name and in our marketing materials. These words are used exclusively as marketing terms and as a metaphor describing the format of our work on personal brand and social media presence.
Our products and services are not psychotherapy, psychological counseling, psychiatric treatment, mental-health care, medical treatment or any other form of healthcare service. Lana Nisnevich is not a licensed psychologist, psychotherapist, psychiatrist, medical doctor or any other healthcare professional. Neither the "Treatment" document nor the mentoring sessions are intended to diagnose, treat, cure or prevent any mental, emotional, psychological or medical condition.
The word "Treatment" likewise does not denote a medical procedure: it is the name of our digital product – a personalized document on social media strategy.
If you are seeking psychological, psychiatric or medical help, please consult a qualified, licensed professional. By using the Website, products and services, you confirm that you understand the foregoing.
2. Acceptance of the Terms
By accessing the Website or using our products and services, you confirm that you have read, understood and agree to be bound by these Terms, together with our Privacy Policy and any additional terms published on the Website. If you do not agree to these Terms, you must not use the Website, products or services.
3. Eligibility and Age Restriction
The Website, products and services are intended for individuals over the age of 18 only. You represent and warrant that you are at least 18 years old and legally eligible to enter into these Terms, or, where applicable, that you have all proper authorization to enter into these Terms on behalf of an entity. If you are under the age of 18 or are not legally eligible, you must not use the Website, products or services.
4. Amendments of the Terms
We reserve the right to periodically amend or revise these Terms at our sole discretion; such changes will be effective immediately upon display of the revised Terms. The last revision date is reflected at the top of this document. Your continued use of the Website, products and services following such amendments constitutes your acknowledgment and consent to them, and it is therefore recommended to review these Terms periodically. In the event of material changes, we will make reasonable efforts to post a separate notification.
5. The Website and Content
The Website provides general information about us, our products and services, and related materials, which may include texts, images, graphics, logos, video and other materials (collectively, the "Content").
The Website also provides you with means of contacting us and with links to external resources: our social media profiles (Instagram, LinkedIn, Telegram, TikTok, YouTube) and our newsletter on the Substack platform.
The Content is provided solely as general information and does not constitute, and should not be considered as, professional advice or a substitute for professional advice (including, without limitation, psychological, medical, legal, financial, tax or business advice), nor any offer, obligation, opinion or recommendation on our behalf.
The description of our products and services on the Website is for general information and marketing purposes only, and there may be discrepancies between such description and the actual service. In any event, only an official document on our behalf or a designated agreement executed with us will bind us.
We make reasonable efforts to ensure that the Content is up to date and accurate; however, we do not guarantee that no errors, mistakes or inaccuracies will occur and will not be held responsible in this respect.
The use of or reliance on the Content is at your sole responsibility and risk, and we hereby disclaim any responsibility or liability for any decision made, or action taken or not taken, based on the Content, which is offered to users as-is.
6. What We Offer
We offer:
- "Treatment" – a paid digital product: a personalized document (presentation) on personal brand strategy and social media presence, prepared individually for a specific client. For an additional fee, a one-hour review call may be added to the Treatment.
- Mentoring sessions – individual online consultations on social media strategy and personal brand, offered as a single session or as a package of sessions.
- A free workbook – a material we provide upon subscription to our newsletter on the Substack platform.
Treatment and mentoring sessions are collectively referred to below as the "Services".
7. Treatment: Scope and Delivery Process
The Treatment is delivered as follows:
- you pay for the Treatment on the Website;
- you complete a questionnaire that we send you;
- we review your answers and the publicly available information in the social media accounts whose links you provided to us;
- we prepare a personalized document (presentation) and deliver it to you electronically;
- if the call option was separately purchased, we additionally hold a one-hour online review of the document.
Special offer: between 1 and 31 August 2026, the one-hour review call is included in the price of the Treatment at no additional charge. The offer applies to purchases paid for within that period, unless expressly stated otherwise on the Website.
The Treatment cannot be prepared without your participation. If you do not complete the questionnaire and do not provide the requested information, the preparation period is suspended until we receive the necessary data from you. If you do not provide the information within 60 (sixty) days from the date of payment and do not respond to our reminders, we may treat the order as fulfilled to the extent possible on the basis of the available data, or suspend its fulfillment until you contact us.
The delivered document is provided to you without a time limitation on its use: once delivered, it remains yours indefinitely. However, we do not guarantee indefinite storage of the file on our side, and we recommend that you keep your own copy.
We are not obliged to amend, supplement or redo the finalized document after delivery, except for the correction of factual errors made by us, provided that you notify us within a reasonable time.
The review call (whether included under the promotion or purchased separately) must be held within 3 (three) months from the date the document was delivered to you. The rescheduling and cancellation rules set out in Section 9 apply to such call.
8. Mentoring Sessions: Formats and Pricing
Mentoring sessions are delivered remotely via online video call. The duration of one session is 1 (one) hour, unless otherwise agreed in writing.
Current formats and prices:
- Single session – USD 120 per hour.
- Package of 5 sessions – USD 90 per hour, i.e. USD 450 per package.
All sessions in a package must be scheduled and held within 3 (three) months from the date of payment confirmation. Sessions not held within that period will expire and be forfeited. Expired sessions are not refundable, transferable to another package, transferable to third parties, or convertible into money, credit or any other form of compensation.
Unused sessions within a package are non-refundable, except as expressly provided in Section 10 of these Terms and under applicable law.
Package sessions are intended for a single client and may not be shared among several individuals without our written consent.
9. Scheduling, Rescheduling and Cancellation of Sessions
The exact timing of sessions is agreed individually through the communication channels indicated on the Website, or via a scheduling tool where used.
- More than 24 hours before the session: you may reschedule or cancel the session free of charge by notifying us. The session will be moved to another mutually agreed time within the applicable package validity period.
- Less than 24 hours before the session (including no-show): the session will be considered held and will be deducted from your package. No refund and no rescheduling will be available for that session.
If you arrive late to a session, the time of the delay counts towards its duration. If you are more than 20 minutes late without notice, the session is considered held.
In case of force majeure on our side (for example, illness of the mentor or technical issues preventing the session from being conducted), we will reschedule the affected session free of charge and, where necessary, extend the applicable package validity period accordingly.
10. Cancellation of the Transaction and Refunds
Cancellation of transactions is governed by the provisions of the Israeli Consumer Protection Law, 5741-1981 and the regulations enacted thereunder (the "Consumer Protection Law"), to the extent applicable.
Subject to the Consumer Protection Law, a client may cancel a transaction within 14 (fourteen) days from the date of the transaction or from the date of receipt of the document containing the transaction details, whichever is later, provided that, where the service is scheduled for a specific date, the cancellation request is submitted no later than two (2) business days, not including rest days, prior to the scheduled commencement of the service, unless otherwise required by law.
The above 14-day cancellation period shall be extended to four (4) months in the case of a client with a disability, a senior citizen, or a new immigrant (as such terms are defined under the Consumer Protection Law), provided that the relevant status was disclosed to us during the transaction or in subsequent correspondence.
Cancellation shall be effected by submitting a written cancellation notice to: info@howtosocial.media. The notice must include the client's full name, identification number (where applicable) and sufficient details of the service or transaction to be canceled.
In the event of a lawful cancellation, we may charge a cancellation fee of up to 5% of the transaction value or NIS 100, whichever is lower, as permitted under the Consumer Protection Law, unless a refund without a cancellation fee is required by law.
In addition, the value of the portion of the Services already rendered will be deducted from the refund amount, as follows:
- Mentoring sessions – the value of sessions already held, calculated at the single-session price applicable at the time of purchase.
- Treatment – if the personalized document has already been delivered to you, its price is considered fully earned, as the product constitutes digital information produced specifically at your request and cannot be returned. If the document has not yet been delivered, a full refund will be made, less the cancellation fee referred to above.
Refunds are made using the same payment method used for the original payment, within the timeframes prescribed by law. Bank fees and currency conversion losses on your side are not reimbursed.
Nothing in this Section limits any of your rights that cannot be limited under applicable law.
11. Pricing and Payment
Current prices are displayed on the Website and/or communicated to you in writing before payment. Prices are stated in US dollars unless expressly indicated otherwise on the Website. By proceeding with payment, you confirm that you have reviewed and accept the applicable price.
Payment is processed through a payment service (a third-party payment processor) integrated into the Website. We do not receive or store full payment card details: these are processed by the payment provider in accordance with its own terms and privacy policy. Approval of the transaction by the payment provider is a prerequisite for the validity of the order; if the transaction is not approved, the order will be void and canceled.
The purchase of the Services is permitted for individuals who are at least 18 years old and/or entities represented by authorized personnel with the authority to bind them, and who are able to make payment by the methods we accept and confirm authorization for the total amount of the purchase, including applicable taxes.
Prices do not include additional expenses on your side (such as bank fees or currency conversion fees). Taxes are applied in accordance with applicable law.
We reserve the right to change prices and to introduce, modify or discontinue promotions, discount codes and special offers at any time, at our sole discretion. Any change in pricing will apply only to orders made after the change takes effect and will not affect Services already paid for.
In rare cases there may be mistakes in the information about the Services on the Website, including their prices, resulting from human error or typos. In such cases you will not be able to benefit from the error and will be asked to purchase the Service at the correct price, or your order may be canceled with a full refund of the amount paid.
When placing an order and communicating with us, you undertake to provide complete and correct information (first name, last name, email address and any other details reasonably required to deliver the Services). We will not be responsible for any error made by you while providing such information.
12. Newsletter and Free Workbook
Subscription to our newsletter and delivery of the free workbook are handled through the Substack platform. By subscribing, you enter into a relationship with Substack as an independent service provider and accept its terms of use and privacy policy. We do not control the Substack platform and are not responsible for its availability, malfunctions or changes to its policies.
The workbook is provided free of charge, on an "as is" basis, for informational purposes, and does not constitute professional advice. We may at any time change the composition, content or conditions of provision of free materials, or discontinue them.
You may unsubscribe from the newsletter at any time via the link in the email or in your Substack subscription settings.
Free materials are provided to you for personal use and may not be distributed, resold or published without our written consent.
13. Your Obligations and Use Restrictions
You hereby represent and warrant that you will not: (i) use the Website and Content in any unlawful, illegal, fraudulent or inappropriate manner; (ii) circumvent, disable or otherwise interfere with security-related features of the Website; (iii) copy, reproduce, republish, upload, post (unless specifically permitted by us), transmit or otherwise distribute the Website, Content or any part thereof, nor remove, deface, obscure or alter the Website or any Content therein, including any copyright notices, trademarks or other proprietary rights; (iv) use the Website and Content for any non-personal or commercial purposes; (v) use the Website and Content for benchmarking purposes; (vi) assert any proprietary rights in or to the Content or Website; (vii) use the Website to collect any information, including personal information, whether by electronic or other means, through hacking, scraping or mining, including for the purposes of unauthorized mailing; (viii) use our name, logo or trademarks without our prior written consent; (ix) record (audio, video, screenshots or otherwise) any part of a session or review call, or share with third parties the personalized "Treatment" document, materials, recordings or written content provided to you in connection with the Services, without our prior written consent; and (x) use the Website, Content and Services in breach of third parties' rights or our rights, including intellectual property rights and privacy rights, or in breach of these Terms.
By providing us with links to your social media accounts and by completing the questionnaire, you confirm that you are entitled to provide such information and that it does not infringe the rights of third parties.
Without derogating from any other right or remedy available to us under these Terms or applicable law, in the event of any reasonable suspicion by us that your use of the Website or Services does not comply with these Terms or applicable law, we may track such use, prevent you from accessing the Website, terminate any ongoing Services without refund, disclose relevant information to third parties who can prove, at our sole determination, that they were harmed by the infringing activity, as well as take any other action that we deem appropriate to protect our property, rights and third parties' rights.
14. Intellectual Property
The Website and Content (excluding Third-Party Content) are owned by or contributed to us, including, but not limited to, any design, trade names, trademarks, logos, images, software, methodologies, frameworks, templates and materials provided in connection with the Services. Except as explicitly provided herein, no license, right, title or interest in the Content is granted to you, and we reserve any and all rights, title and ownership of the Website and Content.
The personalized "Treatment" document, as well as any materials, templates, frameworks or recommendations provided to you in connection with the Services, are licensed to you for your own personal and internal business use only. They may not be resold, redistributed or published in whole or in substantial part, nor used to create derivative commercial products, without our written consent.
We retain all rights in the methodology, structure and general approaches used in preparing the personalized document, including the right to use them when working with other clients.
You are free to publicly mention that you have worked with us. We may mention the fact of the collaboration and use anonymized results of the work in our portfolio and marketing materials, except where you have asked us in writing not to do so.
15. Third-Party Content and Services
The Website, Services and Content may include links to third parties' websites and resources not operated or owned by us ("Third-Party Content"), including social networks, the Substack platform, the payment provider, video-call services and scheduling tools. By reviewing, using or otherwise accessing such Third-Party Content, you will be subject to their terms of service and policies. We have no control over third parties' websites, we are not obliged to monitor them, and we hereby disclaim all liability or responsibility related to such Third-Party Content. Inclusion of Third-Party Content on our Website does not indicate our support, endorsement or approval of such content or any other relationship with these websites or their operators. We do not guarantee the functionality of such links and may remove any link from the Website at any time.
16. Privacy Practices
We respect your privacy rights. Our Privacy Policy provides information regarding our data collection and processing practices relating to Website users and clients, and is incorporated herein by reference.
Information you share with us in the questionnaire and during sessions is treated by us as confidential and is not disclosed to third parties, except as described in the Privacy Policy or as required by law.
17. Website Availability and Changes
We reserve the right to revise, update or make any changes to the Website, Services and Content, as well as to cease the operation of the Website or any part thereof, including the Services offered therein, temporarily or permanently, at any time, at our sole discretion and without prior notice. We do not guarantee that the Website will operate or be available at any time, nor that no interruptions or errors will occur.
18. Disclaimer and Limitation of Liability
EXCEPT AS EXPLICITLY PROVIDED HEREIN, THE WEBSITE, SERVICES AND CONTENT ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT WARRANTY OF ANY KIND. WE DISCLAIM ALL WARRANTIES, EITHER EXPRESS OR IMPLIED, AND MAKE NO REPRESENTATIONS OR WARRANTIES OF ANY KIND RELATED TO THE WEBSITE, SERVICES AND CONTENT, INCLUDING WITHOUT LIMITATION WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE OR THE SUCCESS OF OUR SERVICES. WE MAKE NO REPRESENTATIONS OR WARRANTIES THAT THE WEBSITE, SERVICES AND CONTENT ARE OR WILL BE AVAILABLE FOR USE IN ANY PARTICULAR LOCATION OR AT A SPECIFIC TIME, THAT THE WEBSITE WILL BE SECURE, UNINTERRUPTED OR ERROR-FREE, OR FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS, NOR THAT THE CONTENT WILL BE ACCURATE OR RELIABLE.
WE MAKE NO REPRESENTATIONS OR WARRANTIES THAT THE SERVICES RENDERED HEREIN WILL ACHIEVE INDIVIDUALS' OR BUSINESSES' GOALS, INCLUDING WITHOUT LIMITATION ANY GROWTH IN FOLLOWERS, ENGAGEMENT, REACH, REVENUE, BRAND AWARENESS OR ANY OTHER OUTCOME RELATED TO SOCIAL MEDIA OR PERSONAL BRAND. THE RESULTS OF THE SERVICES DEPEND ON MANY FACTORS BEYOND OUR CONTROL, INCLUDING YOUR OWN EFFORTS, MARKET CONDITIONS, AND CHANGES TO THIRD-PARTY PLATFORM ALGORITHMS AND RULES.
YOU AGREE THAT WE WILL NOT BE HELD RESPONSIBLE FOR ANY DECISION MADE OR ACTION TAKEN OR NOT TAKEN IN RELIANCE ON THE WEBSITE, SERVICES OR CONTENT, NOR DO WE ASSUME ANY RESPONSIBILITY FOR ANY DAMAGES WHATSOEVER, INCLUDING, WITHOUT LIMITATION, INDIRECT, CONSEQUENTIAL, SPECIAL, PUNITIVE OR INCIDENTAL DAMAGES, OR DAMAGES FOR LOSS OF BUSINESS PROFITS, BUSINESS INTERRUPTION, LOSS OF BUSINESS INFORMATION OR OTHER PECUNIARY LOSS, ARISING OUT OF THE USE OF THE WEBSITE, SERVICES AND CONTENT, EVEN IF WE HAVE BEEN INFORMED OF THE POSSIBILITY OF SUCH DAMAGES.
TO THE EXTENT THAT LIABILITY CANNOT BE EXCLUDED UNDER APPLICABLE LAW, OUR AGGREGATE LIABILITY TO YOU FOR ANY CLAIM ARISING OUT OF OR IN CONNECTION WITH THE WEBSITE OR THE SERVICES SHALL NOT EXCEED THE TOTAL AMOUNT ACTUALLY PAID BY YOU TO US FOR THE SPECIFIC SERVICE GIVING RISE TO THE CLAIM IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM.
19. Indemnification
You agree to defend, indemnify and hold us harmless, including our respective officers, directors, employees and agents, from any third-party claims, damages, liabilities and expenses (including reasonable attorneys' fees) arising from your use of the Website, Services or Content that does not comply with these Terms or is made in breach of any applicable law.
20. Jurisdiction and Dispute Resolution
These Terms shall be governed by and construed in accordance with the laws of the State of Israel, without regard to its conflict of laws principles. You hereby agree to resolve any dispute you have with us exclusively before the competent court in Tel Aviv, Israel.
21. Miscellaneous
Entire Agreement – these Terms constitute the entire understanding between the parties relating to the subject matter herein and supersede any prior agreements or communications on the same subject matter.
Assignment – these Terms and any right granted herein shall not be assigned by you without our prior written consent. We may assign our rights and obligations set forth herein at any time, at our sole discretion.
Severability – should one or more of the provisions of these Terms be determined to be invalid, unlawful or unenforceable in any respect, the validity, legality and enforceability of the remaining provisions shall not in any way be affected or impaired, and the provision affected will be construed to be enforceable to the maximum extent permissible by law.
Waiver – any delay or omission by either party to exercise any right under these Terms shall not be construed to be a waiver of such right. A waiver by either party of any of the performance provisions of these Terms shall not be construed to be a waiver of any succeeding performance or breach.
22. Contact
For any questions regarding these Terms, please contact us:
Lana Nisnevich (Osek Patur)
Address: Kfar Giladi 43, Tel Aviv, Israel
Email: info@howtosocial.media