Privacy Policy
howtosocial.media · Last updated: 3 October 20261. About Us and Scope
This Privacy Policy applies to the Website howtosocial.media and to the products and services of Lana Nisnevich, Osek Patur, Kfar Giladi 43, Tel Aviv, Israel, email lananisnevich@gmail.com ("we", "us", "our").
Our products are Treatment 2.0 (a personalized "Character Bible" for your social media persona, in three Plans), Content Therapy sessions, and free materials provided through our newsletter and Telegram bot. "Social Media Терапевт", "Treatment" and "Content Therapy" are marketing terms and do not indicate medical or psychotherapeutic activity.
This Policy is part of our Terms and Conditions. If you pay in Russian rubles, your personal data is also processed under the separate Consent to Personal Data Processing published on the Website, in accordance with Russian Federal Law No. 152-FZ.
This Policy is intended to comply with the Israeli Protection of Privacy Law, 5741-1981 (including Amendment No. 13), and the Protection of Privacy Regulations (Data Security), 5777-2017.
2. Information We Collect
Contact details. Name, email, phone number, Telegram or other messenger handle — when you contact us, subscribe to free materials or place an order.
Treatment Questionnaire answers. Your age or date of birth, city, profession and specialization, what you sell, goals for your blog, daily habits and routines, media you consume, communication and humor style, reactions to work setbacks, answers to a 10-item personality questionnaire (TIPI, Big Five), your professional turning points and values, the characters you relate to, your ideal and unwanted clients, and topics you do not want to discuss publicly. You decide how much to share. We do not ask for health, religious, political or sexual information; please do not include it. If you mention such information on your own (for example, to mark a topic as off-limits), we use it only to prepare your Treatment.
Interview and session content. What you tell us during Interview Sessions, Strategy Sessions and Content Therapy Sessions, our notes, and audio/video recordings of Interview Sessions.
Social media information. Links to your profiles and the publicly available content we review. If you send us screenshots or exports of your account analytics, we process them for the same purpose. We never ask for your passwords.
Content you send for review. Drafts, posts and videos you send us under Plan 3 or Content Therapy.
Payment information. Amount, date, status and order identifier, and data needed for invoices and tax reporting. We do not receive or store full card details.
Technical data and cookies. IP address, device and browser type, language, referral source, pages visited and time spent. See Section 7.
3. How We Use It
- to provide the Services: prepare your Treatment, hold sessions, review your content;
- to communicate with you about your order: scheduling, reminders, delivery of materials;
- to process payments, issue invoices and meet tax obligations;
- to answer your questions and claims;
- to send free materials and, where permitted and with the option to opt out, information about our products;
- to analyze Website use and measure our advertising;
- to improve our methodology and Services, using only anonymized and aggregated data;
- to comply with the law and protect our rights.
We use your Questionnaire answers, including personality scores, only to describe your on-screen persona. We do not use them to diagnose you, to make decisions about you outside the Service, or for advertising profiling.
4. AI-Assisted Processing
We may use text-processing tools based on artificial intelligence to help analyze Questionnaire answers and session notes and to draft parts of your Treatment. These tools act as our service providers. Every Treatment is reviewed and finalized by Lana Nisnevich personally. We do not make automated decisions that have legal or similar effects on you.
5. Legal Bases
We process your information to perform our contract with you, on the basis of your consent, to comply with legal and tax obligations, and to protect our legitimate interests. You may withdraw consent at any time; this does not affect processing already carried out or data we must keep by law.
6. Sharing with Third Parties
We do not sell your personal information. We share it only with service providers that help us run our business, strictly for that purpose:
| Purpose | Provider |
|---|---|
| Website hosting | Netlify (USA) |
| Payments | Allpay (USD and other currencies), ЮKassa (RUB) |
| Forms and Questionnaire | Tally |
| Treatment delivery | Notion |
| Video calls and recordings | Zoom |
| Correspondence | Email, Telegram, WhatsApp |
| Free materials and lead forms | Telegram bot, ManyChat, Google Sheets |
| Newsletter | Substack |
| Analytics and advertising | Google Analytics, Google Tag Manager, Yandex Metrica, Meta Pixel |
| Text processing | AI-based tools (see Section 4) |
| Accounting | Accountants and tax advisers, as required by law |
We may also disclose information if required by law or a court order, in a legal dispute with you, if your actions on the Website are unlawful, if our business is transferred to another entity that accepts this Policy, or with your explicit consent.
7. Cookies, Pixels and Analytics
We use cookies and similar technologies in four categories: Essentials (always active: security, fraud and bot protection, storing your cookie choices); Preferences (e.g. language); Analytics (Google Analytics and Yandex Metrica, including Webvisor session recordings that show how visitors move and click on the page; both are loaded through Google Tag Manager); Marketing (Meta Pixel, to measure and serve ads on Facebook and Instagram). Except for Essentials, we set cookies only after you consent through the cookie banner. You can change your choice at any time via the cookie settings link or your browser settings; some features may then not work. Embedded third-party content (for example, YouTube) may set its own cookies; where possible we use privacy-enhanced modes.
8. Newsletter, Telegram Bot and Social Media
Newsletter subscriptions are handled by Substack, and the free checklist is delivered through our Telegram bot and ManyChat. These platforms process your data as independent providers under their own terms. We see the subscriber list and basic statistics (opens, clicks, bot interactions). You can unsubscribe or stop the bot at any time.
Links on the Website lead to our profiles on Instagram, LinkedIn, Telegram, TikTok, YouTube and Substack. These platforms collect data under their own rules; we do not control them.
9. International Transfers
We are based in Israel. Some providers store data outside Israel, including in the United States, the European Union, the United Kingdom, the United Arab Emirates and Russia (for RUB payments and Yandex Metrica). We transfer data in accordance with the Protection of Privacy Regulations (Transfer of Data to Databases Outside the State Borders), 5761-2001, on the basis of your consent and the providers' contractual data protection obligations.
10. Data Security
We use up-to-date security measures in line with Israeli data security regulations, including access restricted to Lana Nisnevich and two-factor authentication on accounts that hold client data. No system is completely secure, and we cannot guarantee absolute protection.
11. Retention
| Data | How long we keep it |
|---|---|
| Questionnaire answers and session notes | 3 years after the Service ends, unless you ask us to delete them earlier |
| Interview Session recordings | Up to 6 months after delivery of the Treatment |
| Treatment on Notion | At least 12 months after delivery |
| Payment and tax documents | For the periods required by law |
| Correspondence | 3 years after the Service ends |
| Newsletter and bot subscriber data | Until you unsubscribe |
After that, data is deleted or anonymized.
12. Your Rights
You may request access to your personal information, its correction or deletion, and object to direct marketing. Write to lananisnevich@gmail.com. We may ask you to verify your identity. Deleting your Questionnaire answers before your Treatment is delivered means we can no longer provide the Service; cancellation terms in Annex B of the Terms then apply.
13. Children
Our Website and Services are for people aged 18 and over. We do not knowingly collect data from anyone under 18. If you learn that a minor has given us personal data, please contact us and we will delete it.
14. Changes
We will publish any change to this Policy on the Website. Continued use of the Website after publication means you acknowledge the updated Policy.
15. Contact
Lana Nisnevich (Osek Patur) · Kfar Giladi 43, Tel Aviv, Israel · lananisnevich@gmail.com
